Blog Blog <path d="M401.7 235.3C401.7 272.5 387.385 307.651 361.392 334.273C356.378 339.412 348.146 339.508 343.01 334.494C337.873 329.479 337.774 321.247 342.789 316.111C364.013 294.371 375.7 265.672 375.7 235.3C375.7 171.503 323.796 119.6 260 119.6C196.204 119.6 144.3 171.503 144.3 235.3C144.3 265.672 155.987 294.371 177.211 316.111C182.226 321.247 182.127 329.479 176.99 334.494C171.854 339.511 163.622 339.409 158.608 334.273C132.615 307.651 118.3 272.5 118.3 235.3C118.3 156.975 181.688 93.6 260 93.6C338.325 93.6 401.7 156.988 401.7 235.3ZM328.293 272.538C335.065 274.874 342.474 271.289 344.82 264.486C348.06 255.102 349.7 245.281 349.7 235.3C349.7 185.839 309.461 145.6 260 145.6C210.539 145.6 170.3 185.839 170.3 235.3C170.3 245.281 171.94 255.102 175.18 264.486C177.521 271.273 184.92 274.876 191.707 272.538C198.496 270.194 202.099 262.795 199.758 256.009C197.463 249.356 196.3 242.389 196.3 235.3C196.3 200.177 224.877 171.6 260 171.6C295.123 171.6 323.7 200.177 323.7 235.3C323.7 242.389 322.537 249.356 320.242 256.009C317.901 262.795 321.504 270.197 328.293 272.538ZM336.796 409.65C339.31 417.993 333.054 426.4 324.35 426.4H195.65C186.938 426.4 180.692 417.986 183.203 409.65L229.183 256.978C224.854 250.839 222.3 243.364 222.3 235.3C222.3 214.513 239.213 197.6 260 197.6C280.787 197.6 297.7 214.513 297.7 235.3C297.7 243.364 295.146 250.839 290.817 256.978L336.796 409.65ZM248.3 235.3C248.3 241.803 253.647 247 260 247C266.312 247 271.7 241.841 271.7 235.3C271.7 228.848 266.452 223.6 260 223.6C253.548 223.6 248.3 228.848 248.3 235.3ZM306.858 400.4L268.214 272.094C265.604 272.678 262.768 273 260 273C257.194 273 254.358 272.667 251.786 272.094L213.142 400.4H306.858Z" fill="url(#paint1_linear_8_539)"> Live Events Live Events Case Studies Podcast Blog <path d="M401.7 235.3C401.7 272.5 387.385 307.651 361.392 334.273C356.378 339.412 348.146 339.508 343.01 334.494C337.873 329.479 337.774 321.247 342.789 316.111C364.013 294.371 375.7 265.672 375.7 235.3C375.7 171.503 323.796 119.6 260 119.6C196.204 119.6 144.3 171.503 144.3 235.3C144.3 265.672 155.987 294.371 177.211 316.111C182.226 321.247 182.127 329.479 176.99 334.494C171.854 339.511 163.622 339.409 158.608 334.273C132.615 307.651 118.3 272.5 118.3 235.3C118.3 156.975 181.688 93.6 260 93.6C338.325 93.6 401.7 156.988 401.7 235.3ZM328.293 272.538C335.065 274.874 342.474 271.289 344.82 264.486C348.06 255.102 349.7 245.281 349.7 235.3C349.7 185.839 309.461 145.6 260 145.6C210.539 145.6 170.3 185.839 170.3 235.3C170.3 245.281 171.94 255.102 175.18 264.486C177.521 271.273 184.92 274.876 191.707 272.538C198.496 270.194 202.099 262.795 199.758 256.009C197.463 249.356 196.3 242.389 196.3 235.3C196.3 200.177 224.877 171.6 260 171.6C295.123 171.6 323.7 200.177 323.7 235.3C323.7 242.389 322.537 249.356 320.242 256.009C317.901 262.795 321.504 270.197 328.293 272.538ZM336.796 409.65C339.31 417.993 333.054 426.4 324.35 426.4H195.65C186.938 426.4 180.692 417.986 183.203 409.65L229.183 256.978C224.854 250.839 222.3 243.364 222.3 235.3C222.3 214.513 239.213 197.6 260 197.6C280.787 197.6 297.7 214.513 297.7 235.3C297.7 243.364 295.146 250.839 290.817 256.978L336.796 409.65ZM248.3 235.3C248.3 241.803 253.647 247 260 247C266.312 247 271.7 241.841 271.7 235.3C271.7 228.848 266.452 223.6 260 223.6C253.548 223.6 248.3 228.848 248.3 235.3ZM306.858 400.4L268.214 272.094C265.604 272.678 262.768 273 260 273C257.194 273 254.358 272.667 251.786 272.094L213.142 400.4H306.858Z" fill="url(#paint1_linear_8_539)"> Live Events <img width="520" height="520" src="https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined.png" class="attachment-full size-full wp-image-7803" alt="" loading="lazy" srcset="https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined.png 520w, https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined-300x300.png 300w, https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined-100x100.png 100w, https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined-150x150.png 150w" sizes="(max-width: 520px) 100vw, 520px" /> Blog <img width="520" height="520" src="https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined.png" class="attachment-full size-full wp-image-7804" alt="" loading="lazy" srcset="https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined.png 520w, https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined-300x300.png 300w, https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined-100x100.png 100w, https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined-150x150.png 150w" sizes="(max-width: 520px) 100vw, 520px" /> Live Events <img width="520" height="520" src="https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined.png" class="attachment-full size-full wp-image-7803" alt="" loading="lazy" srcset="https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined.png 520w, https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined-300x300.png 300w, https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined-100x100.png 100w, https://ownitapp.com/wp-content/uploads/2022/07/Blog-Icon-Outlined-150x150.png 150w" sizes="(max-width: 520px) 100vw, 520px" /> Case Studies <img width="520" height="520" src="https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined.png" class="attachment-full size-full wp-image-7804" alt="" loading="lazy" srcset="https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined.png 520w, https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined-300x300.png 300w, https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined-100x100.png 100w, https://ownitapp.com/wp-content/uploads/2022/07/Live-Events-Icon-Outlined-150x150.png 150w" sizes="(max-width: 520px) 100vw, 520px" /> Podcast

Reading Time: 6 minutes

Transform Health Into

Backed by behavioral science, the OWN IT System helps a wearable user improve sleep quality, recovery, performance, and holistic health through data-driven sleep and health coaching.

Schedule a live product demo with a program specialist today.

WHY CHOOSE OWN IT

A Wearable Alone Is Not Enough To Activate Sustainable Behavior Change And Optimal Health & Wellness Improvements.

Empower wearable users to decode their complicated biometric data.

By leveraging data from best-in-class wearables, OWN IT applies behavioral science based coaching guiding users to achieve sustainable habit change and to live healthier and longer.

Empower Sustainable Habit Change

Behavior change is a science. It does not happen overnight. OWN IT combines advanced behavioral science and biometric data to help users of a wearable to make smart changes and build healthy habits. OWN IT jumpstarts a guided journey towards optimal health, wellness and performance.

Enhance Recovery
& Performance

Wearable users achieve higher quality sleep and recover more efficiently when wellness routines are optimized. OWN IT helps users take ownership and develop high-performance routines.

Wearable Integrations

Here’s two ways to easily get started with OWN IT. You can use wearables you already have, or work with us as your wearables’ concierge to help you determine the optimal wearable (WHOOP, Oura, CardioMood, Apple) that is best suited for your specific needs.

HOW IT WORKS

The Components

The OWN IT system is data-driven combining wearables, software, a mobile app and expert coaching guiding wearable users to science-based daily habits. The result – improved sleep quality, improved recoveries, holistic health & wellness gains and increased performance.

1. Wearable

Collect user biometric data through a best-in-class wearable (WHOOP, Oura, CardioMood and Apple)

2. Software

The OWN IT mobile app processes raw biometrics data to deliver actionable insights and habit recommendations.

3. Coaching

Our team of certified specialists will provide 1-on-1 coaching support including data interpretation, insights to help you make sense of the data and eliminate performance barriers.

8 CONTROLLABLES

Recover Faster. Increase Capacity.

Like learning an instrument: health & wellness gains require an action plan, observing the results, adapt and repeat to achieve sustainable behavior change.

Nutrition

Nutrition is a building block that drives overall wellness. Make the complex world of nutrition simple.

Exercise

Movement breeds life. Know when to push and when to regulate.

Hydration

Our bodies are 80% water. Being well-hydrated improves sleep quality, cognition, recovery, and performance.

Sleep

Engage in optimal rest. Recovery and restoration is achieved while you sleep. And, readies us to take on stress and strain in our daily lives.

Self care

Ensure mind-body connection and mental wellbeing. By taking the time to focus on oneself, everyone performs better.

Immune function

Understand the appropriate times for immune function intervention. Be aware of the data and actions that prevent illness.

Environment

Everything around us causes stress and thus impacts our ability to achieve peak performance.

Mindset

Align physical, mental, spiritual and emotional development, amplifying the mind-body connection.

Educational Content & Guided Sessions

Produced by certified specialists, OWN IT’s ever growing content library includes 100s of science-based videos on sleep, hydration, environment, self-care, and more.

20% Heart Rate Variability (HRV) Increase

See how the University of Miami Football Program partners with OWN IT and WHOOP to increase team HRV by 20%.

Justin Roethlingshoefer

Chief Performance Officer

Justin has 15+ years in the Sports Performance, Sport Science, Health, Nutrition, and Fitness field. He has worked as a performance coach in the NCAA, AHL, NHL, Olympic National Teams. Through his education, research, and practical experience Justin is the pioneer of the ‘8 Controllables’ that help elite athletes and teams realize how to live and compete at peak performance. He has written three books on mindset, body development, and fitness that have been Amazon’s best sellers for their category.

“Every habit we learn either pulls us closer to our goal or further away and the process Justin has taken me through has enabled me to accomplish all those goals and live the life I was born to live.”

Suan Kuraly, Athlete

Columbus, Blue Jackets

our customers

What Coaches Are Saying

Justin is a progressive thinker, passionate about squeezing every drop out of every dimension of performance. His commitment to effectively integrating holistic health and performance data to drive the precision of his client (athlete) education and programming sets him apart.

Just a couple months in, OWN IT has provided opportunities for in-depth conversations with teams and student-athletes about their health, wellness, and performance. There is no doubt those who take advantage of this technology will greatly benefit from the insights and actionable recommendations.

The OWN IT System's ability to make complex systems simple, applicable and personalized has made my job easier. Their team acts as a data application arm for me and has really helped my learning curve in being able to put HRV and recovery at the forefront of our program, being a difference maker.

OWN IT is going to be a real game changer for our program. We are already seeing the benefits of partnering with OWN IT and are excited to see how it will continue to positively impact our future. The on-boarding process has been a breeze, and the coaches at OWN IT have been extremely helpful and are invested in our success.

Get the Latest Insights

What’s New? May Product Release Notes 2023

After months of user testing and customer feedback, we are...

White Dental Partners with OWN IT: A Corporate Wellness Initiative

Across the entire employee group, staff members at White Dental...

What’s New? March Product Release Notes 2023

After months of user testing and customer feedback, we are...

Get in Touch and Empower Sustainable Habit Change

Help improve your athletes’ habits and enhance recovery, performance, and sleep optimization. See it in action.

Personalized habit and wellness coaching to optimize athlete recovery and readiness to perform.

NAVIGATION

SOCIAL MEDIA

LEGAL

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.