Backed by behavioral science, the OWN IT System helps student-athletes improve recovery, performance, and holistic health through data-driven sleep and health coaching.
By leveraging data from best-in-class wearables, OWN IT helps student-athletes improve sleep, nutrition, environment, and more with behavioral science-based coaching.
Produced alongside certified specialists, our ever-growing content library includes 100+ video sessions on sleep, nutrition, hydration, meditation, and more.
You’re in an arms race to have more technology, more data, and better facilities. However, you are only with athletes 2-4 hours per day. Without a better understanding of the stress during the other 20-22 hours, they struggle to reach their full potential.
Help student-athlete gain a more comprehensive understanding of health in multiple facets such as nutrition, sleep, environment, and more to ensure the most recovered athlete is walking through your facility doors ready to perform.
Behavior change is a science. It does not happen overnight. We combine advanced behavioral science and biometric data to help student-athletes make smart changes and build healthy habits. Help athletes go from unconsciously incompetent to consciously competent.
You know the last thing you need is more data. You don’t need another athlete management system. You need something that takes the analysis time down and puts more power in your hands to coach more effectively and in a personalized fashion.
Athlete-facing data collection, insights, and personalized coaching allows you to eliminate sifting through data and instead, focus on what matters most; building relationships and impacting athletes.
Student-athletes perform better and recover faster when physical and mental health is at it’s best. Help athletes take ownership and develop high-performance routines.
There’s two ways to easily get started with OWN IT. You can use wearables you already have, or work with us as your wearables concierge to help you determine the wearable (WHOOP, Oura, Apple) that is best suited for your specific needs.
Our data-driven system combines wearables, software, and expert coaching to help your athletes build better habits and show up to the facility ready to perform on a daily basis.
Collect student-athlete biometric data through the best-in-class wearable of your choice (WHOOP, Oura, and Apple.)
Our athlete-facing mobile app and coach-facing dashboard helps process raw data to produce actionable insights and real-time coaching recommendations.
Our team of certified specialists will help you make sense of the data and eliminate performance barriers.
Once an athlete opts in to share their data, use the Coach Dashboard to see how individual habit adherence correlates with health markers such as HRV, strain, recovery, and sleep.
Like learning an instrument: student-athletes perform an action, observe the results, and repeat until the desired result has been met.
Nutrition is a building block that drives overall wellness. Make the complex world of nutrition simple.
Movement breeds life. Know when your athletes should push and when they need to back off.
Our bodies are 80% water. Being well-hydrated improves sleep quality, cognition, recovery, and performance.
Empower your athletes' heart and body to rest, and tissue to repair, improving recovery after physical exertion.
Ensure mind-body connection and mental wellbeing. By taking time to focus on oneself, athletes perform better.
Never let immune function let your athletes down. Own data-driven signs and actions that prevent illness.
Everything around you causes stress and thus impacts your athletes ability to perform at their peak.
Align physical, mental, spiritual and emotional development, amplifying the mind-body connection.
See how the University of Miami Football Program partners with OWN IT and WHOOP to increase team HRV by 20%.
Justin has 15+ years in the Sports Performance, Sport Science, Health, Nutrition, and Fitness field. He has worked as a performance coach in the NCAA, AHL, NHL, Olympic National Teams. Through his education, research, and practical experience Justin is the pioneer of the ‘8 Controllables’ that help elite athletes and teams realize how to live and compete at peak performance. He has written three books on mindset, body development, and fitness that have been Amazon’s best sellers for their category.
“Every habit we learn either pulls us closer to our goal or further away and the process Justin has taken me through has enabled me to accomplish all those goals and live the life I was born to live.”
Suan Kuraly, Athlete
Columbus, Blue Jackets
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Help improve your athletes’ habits and enhance recovery, performance, and sleep optimization. See it in action.
Personalized habit and wellness coaching to optimize athlete recovery and readiness to perform.
