Backed by behavioral science, the OWN IT System helps you decode your wearable data and give you a blueprint to optimize performance, energy levels, and mental clarity.
By leveraging data from best-in-class wearables, OWN IT helps you improve heart rate variability (HRV), sleep, nutrition, and more with behavioral science-based coaching.
Our coaching staff does the research and our technology does the heavy lifting to translate your biometric data into personalized daily coaching.
Experiment with specific behaviors to see how actions (sleep, diet, self-care) correlate with health markers such as HRV, strain, recovery, and sleep.
Like learning an instrument; perform an action, observe the results, and repeat until the desired result has been met.
Behavior change is a science. It does not happen overnight. We combine advanced behavioral science and biometric data to help you make smart changes and build healthy habits. Go from unconsciously incompetent to consciously competent.
There’s two ways to easily get started with OWN IT. You can use wearables you already have, or work with us as your wearables concierge to help you determine the wearable (WHOOP, Oura, Apple) that is best suited for your specific needs.
The OWN IT system is data-driven combining wearables, software, a mobile app and expert coaching guiding wearable users to science-based daily habits. The result – improved sleep quality, improved recoveries, holistic health & wellness gains and increased performance.
Our certified team of experts will guide you through data interpretation and our technology will do the heavy lifting to help you get the best possible outcomes.
Our system will collect biometric data from the best-in-class wearable of your choice (WHOOP, Oura, or Apple).
Our athlete-facing mobile app helps you process raw data to produce actionable insights and real-time coaching recommendations.
Our team of certified specialists will help you make sense of the data and eliminate performance barriers.
The foundational pillars that you can control and leverage, like nutrition and sleep, to optimize your performance, energy levels and mental clarity.
Nutrition is a building block that drives overall wellness. Make the complex world of nutrition simple.
Movement breeds life. Know when your athletes should push and when they need to back off.
Our bodies are 80% water. Being well-hydrated improves sleep quality, cognition, recovery, and performance.
Empower your athletes' heart and body to rest, and tissue to repair, improving recovery after physical exertion.
Ensure mind-body connection and mental wellbeing. By taking time to focus on oneself, athletes perform better.
Never let immune function let your athletes down. Own data-driven signs and actions that prevent illness.
Everything around you causes stress and thus impacts your athletes ability to perform at their peak.
Align physical, mental, spiritual and emotional development, amplifying the mind-body connection.
Justin has 15+ years in the Sports Performance, Sport Science, Health, Nutrition, and Fitness field. He has worked as a performance coach in the NCAA, AHL, NHL, Olympic National Teams. Through his education, research, and practical experience Justin is the pioneer of the ‘8 Controllables’ that help elite athletes and teams realize how to live and compete at peak performance. He has written three books on mindset, body development, and fitness that have been Amazon’s best sellers for their category.
“Every habit we learn either pulls us closer to our goal or further away and the process Justin has taken me through has enabled me to accomplish all those goals and live the life I was born to live.”
Suan Kuraly, Athlete
Columbus, Blue Jackets
Powerful data, technology, and coaching for organizations looking to transform wellness into performance.
Transform wellness into performance for every athlete in your athletic program. Built for college, amateur, and pro teams.
Transform employee wellness into workplace performance for every employee in your company.
Help improve your athletes’ habits and enhance recovery, performance, and sleep optimization. See it in action.
Join the waitlist today and see how OWN IT can help you maximize the power of your performance wearable.
Personalized habit and wellness coaching to optimize athlete recovery and readiness to perform.
