Effective Date: March 1, 2022
Last Reviewed on: February 22, 2022
MaxOne, Inc. (“Own It” or “we” or “us”) respects your privacy and is committed to protecting it. Before you use or submit any information through or in connection with the Site or the Services, please carefully review this Privacy Policy. This Privacy Policy, together with all related/linked information, documents and the Terms of Use, describes the personal information we collect from you or that you may provide to us when you visit our website ownitapp.com (the “Site”), or which we otherwise gather in connection with the services, products, and applications offered by Own It and/or hosted on our servers (the “Services”).
Key, non-exhaustive points about our information practices are summarized below, followed by comprehensive explanations of each subject.
The personal information we collect depends on how you interact with us, the products you purchase, and the choices you make. We collect personal information about you from different sources and in various ways.
Information You Provide to Us. Own It collects information you provide directly to us on the Site and through the Services, when you purchase a product or service, via email, or through your communications or interactions with us. This includes the following:
Information from Other Sources. We may receive information about you if you use any other websites affiliated with us or from information you post on or submit to the Site. We may also receive your information from third party marketing companies that we use to provide you with information concerning our products, service offerings and other information.
We may also receive your information from customers and partners, such as employers, insurance companies, coaches, teams, or other organizations and entities we partner with to provide the Services. This may include the following:
If you connect to the WHOOP strap via API, Own It receives the following data types:
Information We Collect through Automatic Data Collection Technologies.
As you navigate through and interact with the Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns as set forth below. For information on your ability to opt-out of this data collection, please see the “Choice and Control of Your Personal Information” section of this Privacy Policy.
Disclosure of other Data. The type and/or methodology of data collection may change from time to time, and we may introduce new features or capabilities to the Site. Any such changes that apply to your information is reflected in the “Information We Collect about You and How We Collect It” section of this Privacy Policy.
We do not sell personal data. We use the information we collect in the following ways:
We share personal information with your consent, when you direct us to share it with others, or as necessary to complete your transactions or provide the products you have requested or authorized. For example, when you provide payment data to us, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, or other related financial services.
We share your information with the following parties:
We may share de-identified information in accordance with applicable law without restriction with third parties for advertising, promotional, or other marketing purposes.
We use reasonable administrative, technical and physical security to protect the personal information we retain and to help ensure that it is used in accordance with this Privacy Policy. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless longer retention is required by law or for auditing purposes.
Should you have further questions or concerns about our security measures, please contact us using the information below.
You can control how your information is used in the following ways. For California residents, you have additional means to control your information: see more here.
Information Request. You may request information from Own It regarding the personal information it collects from you and how it shares your personal information with third parties. We will endeavor to provide a copy of this information in a standardized format. You may make such a request by emailing support@gomaxone.com or calling us at (312) 883-1555.
Accessing and Correcting your Personal Information You can review, update and request to change your personal information by contacting us at support@gomaxone.com or calling us at (312) 883-1555 where you can request access to, correct, or delete any personal information that you have provided to us. We will ask you to verify your identity before we give you access to your information or correct it. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Opting Out of Communications. Our promotional materials include instructions and a link for opting out of receiving further communications. If you no longer wish to receive promotional emails, you may also opt out by contacting us with your request support@gomaxone.com or calling us at (312) 883-1555. Please note that even if you opt out of receiving marketing communications, we may still communicate with you regarding an established business relationship or communicate with you about an order, if one has been established. Please allow a reasonable time after reaching out for us to process your request.
Updating or Cancelling an Account with Own it. If you signed up for an account with Own It, you may update the information associated with your account or cancel your account at any time by contacting us with your request support@gomaxone.com or calling us at (312) 883-1555.
Opting Out of Analytics Tools. You may opt out of having your data used by Google Analytics via Google’s Ads Settings, Ad Settings for mobile apps, or any other available means. Please visit policies.google.com/technologies/partner-sites for more information on how to do this.
Adjusting Cookie Settings. Most browsers accept Cookies until you change your browser settings. If you do not wish for the Site to collect your information using Cookies, you can typically disable the use of Cookies (or disallow the use of Cookies on specific websites) by changing your browser settings. You can also manage your cookies preferences on the Site. However, if you remove or reject certain Cookies, it could affect how the Site works for you.
Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out on the Site. For this opt-out to function, you must have your browser set to accept all browser cookies.
Nevada Privacy Rights. Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to: support@gomaxone.com or by calling us at (312) 883-1555.
Our services are not designed or intended to collect information from children under the age of 13. Own It does not knowingly collect or maintain any information from children under the age of 13.
Own It is a company based in the United States. The Site is controlled and operated from the United States; however, information collected about you may be collected, stored and processed anywhere we engage service providers, including outside of the United States. When we transfer and process information about you, we will protect it as described in this Privacy Policy. By using the Site and our services, you consent to the transfer of information to countries outside of your country of residence which may provide for different data protection rules than in your country.
It is our policy to post any changes we make to our Privacy Policy on our Site. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account or through a notice on the Site home page. The date the Privacy Policy was last revised is identified at the top of the Privacy Policy. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes. Your continued use of our Site or any products, services, or solutions following the posting of changes constitutes your acceptance of such changes.
If you have questions regarding this Privacy Policy or our data privacy practices, or if you believe we may have violated applicable law, please contact us by support@gomaxone.com or calling us at (312) 883-1555.
Effective Date: March 1, 2022
Last Reviewed on: February 22, 2022
If you are a California resident, California law provides you with additional rights regarding our use of your personal information. This Privacy Notice for California Residents applies only to personal information (defined below) concerning individuals who reside in the State of California. We provide this notice and privacy policy in accordance with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this Notice.
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). Personal information does not include:
In particular, we have collected the following categories of personal information from or about consumers within the last twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. | Yes |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information, Some personal information included in this category may overlap with other categories. | Yes |
| C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | No |
| D. Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | No |
| E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | No |
| F. Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | Yes |
| G. Geolocation data. | Physical location or movements. | Yes |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | No |
| I. Professional or employment-related information. | Current or past job history or performance evaluations. | No |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | No |
| K. Inferences drawn from other personal information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes |
We obtain the categories of personal information listed above from the following categories of sources:
We may use or disclose the personal information we collect as set forth in the Use of Your Personal Information section referenced above.
We may disclose your personal information to a third party or a service provider for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to keep that personal information confidential consistent with this Privacy Policy.
We share your personal information with the categories of service providers or third parties set forth in the Our Sharing of Your Personal Information section of our Privacy Policy.
In the preceding twelve (12) months, Own It has disclosed each of the personal information categories identified above for a business purpose.
The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
You have the right to request that we delete any of your personal information that we have collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us, or our service provider(s), to:
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To designate an authorized agent, please contact us through the methods noted above. Only the consumer or authorized agent may make a verifiable consumer request related to their personal information. An “authorized agent” is a person (or a business entity registered with the California Secretary of State) that consumers have authorized to act on their behalf or an individual granted authority under a written power of attorney issued pursuant to California Probate Code sections 4000 to 4465.
If you are an authorized agent who wishes to submit a request to know, a request to delete, or a request to opt-out on behalf of another consumer, please submit to us sufficient information to allow us to verify your identity to a reasonably high degree of certainty and either:
We may deny a request from an authorized agent who does not submit adequate proof that they have been authorized by the consumer to act on the consumer’s behalf. We may also contact the consumer directly to confirm their identity and that they provided you permission to submit the request on the consumer’s behalf.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response via email to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your verifiable request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We will not discriminate against you for exercising any of your CCPA rights.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
California Do Not Track Disclosure.
Do Not Track (“DNT”) is a privacy preference that you can set in your web browsers, which allows you to opt out of tracking by websites and online services. We do not currently recognize or respond to DNT signals.
California Shine the Light.
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@gomaxone.com.
California Business and Professions Code Section 22581.
California residents under the age of 18 who are registered users of online sites, services, or applications have a right under California Business and Professions Code Section 22581 to remove, or request and obtain removal of, content or information they have publicly posted. To remove content or information you have publicly posted, please send a detailed description of the specific content or information you wish to have removed, please contact us as set forth below. Please be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.
Contact Information.
If you have any questions or comments about this notice, the ways in which Own It collects and uses your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
This supplemental privacy notice (“EEA Notice”) provides European Economic Area (“EEA”) individuals additional information required by the EU General Data Protection Regulation. These provisions, together with the statements in the Own It App, LLC Privacy Statement (“Privacy Statement”), set forth our practices with regard to EEA personal data. For EEA individuals, if there is a conflict between this EEA Notice and the Privacy Statement, this EEA Notice governs.
Contact Information:
Own It App, LLC (“Own It”) contact information:
Own It is based in the United States. This EEA Notice sets forth our reasons for processing your personal information. Certain capitalized terms used but not defined in this EEA Notice shall have the meanings set forth in our Privacy Statement.
We only process personal information when we have a legal basis for the processing and have your consent. We may also process your personal information for the purposes of our own legitimate interests or for the legitimate interests of others so long as that processing does not outweigh your rights and freedoms. Specifically, we will only process your personal information as follows:
Automated decision making and profiling:
We make some automated-decisions about you or engage in data profiling to provide the services. We use expert systems to make personalized activity suggestions based on your physical activity, habits, and personal statistics.
Personal information requirements:
You are not required to provide any personal information to Own It. If you engage or access our services, you are required to provide certain personal information to enable us to perform the services. During your registration for our services, you will be provided with information regarding which data elements are required.
Your rights:
You have choices regarding how we use your personal information. You are entitled to the following:
The right to access: You have the right to request copies of your personal information. We may charge you a minor fee for this service.
The right to rectification: You have the right to request that we correct any information that you believe is inaccurate. You also have the right to request that we complete information that you believe is incomplete.
The right to erasure: You have the right to request that we erase your personal information under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal information, under certain conditions.
The right to data portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
In addition, when Own It provides its services or acts as a data processor, we receive your personal information from third parties as needed to provide services. If Own It is processing your personal information as a data processor, we will refer you to our client for assistance with these requests. We support our clients with responding to requests required by law.
You may also decline our marketing communications.
To exercise these rights, please contact us via email to support@gomaxone.com. or write to the address above. Note that for your protection, we may need to verify your identity before we can process your request.
If you believe that we have violated applicable law in our processing of your personal information, please contact us at support@gomaxone.com or calling us at (312) 883-1555 or a supervisory authority.
International Transfers:
Your personal information may be transferred to, stored at or processed in the United States, or other countries that may not have equivalent privacy or data protection laws.
We generally use approved Standard Contractual Clauses to assure that Personal Information is adequately protected when it is transferred out of the EEA.
Please contact us via email at support@gomaxone.com if you would like more information about cross-border transfers or to obtain a copy of the Standard Contractual Clauses.
Data Retention:
Your personal information will be retained for as long as the information is needed for the purposes set forth in our Privacy Statement and this supplemental EEA Notice and for any additional period that may be required or permitted by law. The retention period depends on the purpose(s) for which the data was collected, how it is used, and applicable law. You may request that we delete your personal information by contacting us via email at support@gomaxone.com or writing to us at the address above. If we do not have a legal basis for retaining your information, we will delete it as required by applicable law.
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